Press Release | Great Tastes

Pure Leaf Tea House Experience Opens in New York City

  6/29/2017

Purchase, N.Y., June 28, 2017 ­– Starting today, Pure Leaf Tea invites guests to the first Pure Leaf Tea House, located in New York’s SoHo neighborhood. Now open for a limited time through September 24th, at 79 Greene Street, the Pure Leaf Tea House will offer a collection of real-brewed artisanal Pure Leaf teas, complemented with exotic specialty creations and experiences that represent the entire tea-making process. Guests of the Tea House will see drinks and pairings prepared by Pure Leaf’s tea mixologists in an amazing way, through a combination of tea-brewing and mixology. 

The menu at the tea bar features rare Purple Tea and a liquid Tea Leaf Essence made with a unique, first-of-its-kind process that tops off each drink and enhances the tea flavor and aroma. Some teas offer a complimentary food pairing, such as savory Popcorn Tea, which is paired with sweet and salty matcha-sprinkled popcorn to elevate the overall flavor experience.

“The Pure Leaf Tea House will bring to life and showcase the passion and expertise we infuse into each and every Pure Leaf product,” said Laraine Miller, Senior Marketing Director, Pure Leaf. “Consumers really value the real-brewed difference Pure Leaf brings to the market and we hope the Tea House provides an enhanced tea experience you can’t get anywhere else.”

Guests can also purchase specially curated tea merchandise such as limited-edition tea blends, premium teaware and accessories, so they can enjoy the Pure Leaf Tea House experience, and quality real-brewed tea, anytime, anywhere.

VIP tea mixologists will make appearances at the Tea House throughout the summer to bring their own twists on tea to the tea bar.

The Pure Leaf Tea House will be open Sunday-Wednesday 11 a.m. – 8 p.m. and Thursday-Saturday 11 a.m. – 9 p.m.

People who visit the store are encouraged to share their experiences on Instagram with #PureLeafNYC. To learn more about the Pure Leaf Tea House, visit Pureleaf.com


About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. 

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com

About Pepsi Lipton Tea Partnership

The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready-to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea. 

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington’s, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

Related Content



Related Content