6 March 2017 – PepsiCo is putting graduates’ entrepreneurial skills to the test with the new PepsiCo Go Trendsetter Challenge, an online brand competition that could lead to a position on the company’s Graduate Programme within the Digital and Insights teams.
From goji berries to street food, kimchi to the Paleo diet; when it comes to eating, snacking and drinking, predicting the next trend is big business and PepsiCo Go aims to discover the next generation of international trendsetters. The graduates who can turn the best ideas into an impressive business plan showing how they would market their idea and engage consumers could have the opportunity to join PepsiCo’s Graduate Programme for Digital or Insights. A range of digital prizes are also up for grabs for those in first, second and third place.
The competition is split into four stages and is open to graduates from across the European Union. Roles in the Graduate Programme are only available in the UK, France and Spain and entrants should be eligible to work in at least in one of these countries.
Stage one: Submit ideas
The first online stage calls for graduates to register, review the brief and then submit their proposal of what they think the next big food or beverage trend will be, why they think so, and how PepsiCo can take it to market. This can be through the creation of a new product or by adapting one of PepsiCo’s current lines. Register here at www.agorize.com/pepsico-go.
Stage two: Mentors supercharge graduates’ thinking
Once an initial pool of ideas has been submitted, PepsiCo will select the most promising concepts. The chosen entrants will be given the chance to join an online mentoring portal, where they will work alongside a PepsiCo mentor to create a more extensive business proposal.
Stage three: Elite candidates go forward to the final
The finest business minds from the second round will earn a place in the final and will get the opportunity to present their business idea to a PepsiCo Panel. All finalists will also be offered interviews for an exciting position on the PepsiCo graduate programme within the Digital or Insight teams.
Becky Taylor, Senior Director Digital, PepsiCo Europe & Sub-Saharan Africa commented: “The food and beverage sector is alive with great ideas - just look at the products we’ve seen develop from the craft and street food movements. Consumer demand for new ideas, especially for more nutritious foods and beverages, is on the rise and our industry is an exciting space right now. We want to give some of the brightest, creative and entrepreneurial young minds out there the chance to put their ideas on the map and work with our team of experts to learn quickly about how to grow a brand as they are starting out on their career.”
The Insights graduate scheme is a three-year programme based in the UK working across three different but connected specialisms: Strategic Insights, Commercial Insights, and Analytic Insights for one year at a time.
The Digital graduate scheme is a one-year scheme based in France, Spain or the UK working across eCommerce, digital marketing and social media. Graduates will be given the opportunity to shape the future of the food and beverage industry, including influencing what, how and where consumers buy.
PepsiCo will also award prizes of a range of digital prizes for those winning first, second and third place.
Becky Taylor continued: “When it comes to food and beverages, predicting the next big trend is big business. Our Digital and Insights teams are two areas of the business with the power to influence products of the future and the way they reach global markets. It will be great to see successful entrants from PepsiCo Go join our teams and help shape the future of our industry.”
For more information and details of how to enter visit www.agorize.com/pepsico-go.
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PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
About the Insights Graduate Programme:
On the Insights Graduate programme, graduates will be immersed in three different but connected specialisms, for 1 year at a time. In Strategic Insights, graduates identify the big future trends and create business strategies that harness and capitalise on them before the competition.
In Consumer Insights, graduates will dig into people’s changing habits and tastes, and use their findings to shape everything from advertising campaigns to product launches. In Analytic Insights, graduates will analyse how our brands are performing in-store and the effectiveness of our media, pricing and promotions, and use this to maximise our brand growth.
About the Digital Graduate Programme:
More convenient. More connected. More complete. As technology advances, our shopping habits are undergoing a radical transformation – and digital innovation is the powerhouse behind it.
Working across eCommerce, digital marketing and social media, our Digital team are shaping the future of our industry, including what, how and where we buy. Creative, forward-looking and with a strong entrepreneurial streak, together, they’re defining our place in the minds of consumers, from the way we look to what we say. Our products are enjoyed in homes all around the world